JFW24 Official Press Release

Fashion, like all art, is in a state of constant flux. Restless, evanescent and evolving, tomorrow continues to rewrite itself - and yet growth is the driving continuum, and will thus remain so.

As sure as JFW prides itself on celebrating the cultural traditions of Indonesian heritage, so too does it keep a watchful eye upon the future. Observing key trends and mentoring local talent, the aim is to provide a platform for which to amplify voices and project visions, assisting the next generation in propelling their ambitions to a new and exciting echelon.

Collaborating with Brightspot Market, The Fashion Force Awards endeavours to showcase a handpicked ensemble of aspiring designers in the categories of ready to wear or accessories. Demonstrating strong creativity, adept marketing skills and innovative branding, many of the emerging talent have already established viable presences, communicating directly with their customers via pivotal selling points such as E-commerce, Instagram Shopping and Tik Tok.

Creativity knows no bounds when given the opportunity to dream big. Broadening perspectives and opening a new world of possibilities, the runway is where we takeoff, elevating tomorrow’s forces in fashion to the next level.

Jakarta Fashion Week ‘24 - Fashion Force Awards Official Press Release

Read the other JFW24 official press releases here.