Alémais PR Copy | Collections 07/08

‘Venerated for its grace and majesticity since the beginning of time, the horse has inspired our creative minds from the cave walls to the canvas, inhabiting the open plains as well as the air and sea according to popular legend and folklore. Its silhouette alone denotes strength and a fluidity of movement…with the equestrian harnessing nature’s opposing forces in order to derive form and structure through the art of dressage.

Alémais have drawn upon the historical fellowship between the horse and rider, as well as Lesleigh Jermanus’s own memories growing up in the saddle to create their 2022 Fall Collection…’

Alémais Collection 07 | RIDER ‘22 Press Release

See the full campaign and press release here.

‘From a planted seedling to a playful stream, the outstretched arms of the most radiant star in
our solar system illuminates everything it touches. Caressing shoulders and casting shapes with shadows, both flora and fauna compete for her affection as she trickles down through the canopy of leaves and dances on the earth’s floor.

Riding on the winds of cyclical change, Alémais harnesses the secrets of the sun for Resort, their latest and most extensive collection to date. Inspired by the sun’s effortless propensity to meld the spectrum and diffuse light, this season is awash with acid colours, citrus tones, and translucent fabrics…’

Alémais Collection 08 | SOLEIL ‘23 Press Release

See the full campaign and press release here.